Britannia merges dairy and biscuits sales teams

Britannia Industries has merged the sales team of its dairy portfolio with that of the more established biscuits business to tap new towns and achieve greater bargaining clout with retailers. Rivals see it as a move to cut costs when margins are under pressure. The Wadia Group company has also started using cycle-rickshaws to sell bread in Delhi neighborhoods as part of a drive to increase the reach and speed of marketing. Britannia makes dairy products such as UHT milk, curd, fortified milk brands Actimind, Tiger Zor and gourmet cheese, for which it has tied up with a factory in the Swiss Alps.