Britannia's corrective measures

Britannia Industries is re-arranging its product mix. It is also planning to enhance the productivity of its assets for improved operational efficiencies, Vinita Bali, MD, Britannia Industries, said on Monday.

The initiative is a sort of a corrective measure, which is being taken to better the  company's net profits, which had dropped by 35 per cent in 2009-10. The reason cited for the same are the rising commodity prices and the high promotional expenses. “Our market share declined in the first half of last year,” Bali said. The company is also looking at acquisitions. Bali was in Hyderabad to launch Tigerzor, a milk-based chocolate drink, for markets in Andhra Pradesh and Karnataka