Senior Correspondent, IndianRetailer.com & Retailer Magazine May 24, 2017 / 2 MIN READ
Tata Industries’ e-tail arm, Tata CLiQ Luxury has announced the launch of American clothing brand, Brooks Brothers on its website. More than 500 curated styles from Brooks Brothers Main Line and Brooks Brothers Red Fleece Collection will now be available on Tata CLiQ.
The brand also becomes the first to offer a phygital experience to the consumer base with the curated collection of equivalent styles available online and across Brooks Brothers stores in India.
The collection on the website is priced between Rs 3,490 to Rs 90,000.
Gurvenderjit Samra, Business Head, Tata CLiQ Luxury and women’s fashion business, said, "Our partnership with Brooks Brothers will further strengthen our brand portfolio for men and will also give them a seamless online and offline experience."
Tata CLiQ Luxury will also offer CLiQ and PiQ services across 10 Brooks Brothers stores in India.
Anand Nair, Business Head, Brooks Brothers said, "By partnering with Tata CLiQ Luxury, we aim to expand our online footprint and extend a renewed experience to our patrons in India."
By leveraging the convenience and accessibility of e-commerce channels, Earthraga aims to meet the changing preferences of Indian consumers in search of innovative and eco-conscious beauty solutions.
To begin with, the platform has onboarded its first partner, Jay’s Watch Store, to offer iconic and rare pre-owned timepieces from renowned global luxury watch brands like Rolex, Omega, and more.
This advanced platform utilizes a tech-driven, content-rich approach that extends into the physical store through experiential zones.
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
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