Chhabra 555 on an expansion spree

Chhabra 555, ethnic apparel retailer, plans to expand in the retail forefront with 10 new outlets in the current financial year.

Targeting to capture around 10 % share in key markets of the country by 2015 had opened 12 outlets last year. The company at present has 45 outlets in total across the country.

The brand is famous for its women bridal wear and is leveraging the targets on established supplier base, strong distribution network and effective accounting mechanisms.