China's Alibaba Group Holding Ltd has fully acquired online ticketing platform Damai.cn, the e-commerce giant said, marking a further push into entertainment by the firm.
On its Sina Weibo platform, the firm said, "Ali announces its acquisition of Damai, part of our big entertainment strategy. This continues an earnest three-year romance."
In a separate post Damai said it was happy to join the "Alibaba family". It also reposted a statement from a senior Alibaba executive saying this meant Alibaba now owned 100 percent of the firm.
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