ChrysCapital to invent Rs.250 Crore in FMCG

CavinKare motto to strengthen the existing portfolios.

The FMCG player CavinKare has announced equity investment worth 250 crore from ChrysCapital, a Mauritius-based firm in a structured deal. As of now ChrysCapital caters $2.5 billion across six funds and aspires to build the leading investment firm mainly focused on India. The move has been strategic with the growth potential the Indian economy has especially in terms of returns for its investors. The investment is done with a motto to further strengthen the existing portfolios which include shampoos, fairness cream, hair colours, deodorants, dairy, snacks, foods and beverages. The move is initiated by JM which is sole financial advisor to CavinKare. Cavincare is one of the industry leaders with brand presence in personal care, dairy, snacks, foods and beverages with overall turnover of Rs 1200 crore. To mark the development CK Ranganathan, Chairman & Managing Director of CavinKare Pvt Ltd, said, “The investment from ChrysCapital will give a strong financial boost to the company, given the rapid expansion and diversification undertaken in the last few years.  Our objective is to rapidly grow the company’s brand portfolio few notches upwards across different markets. In ChrysCapital we have found a partner who shares the similar values and vision.” To further illustrating the development Gulpreet Kohli, Nominee of ChrysCapital on the board of the Company commented “ChrysCapital is very optimistic about its latest investment. The FMCG market in India is looking at exponential growth with the size and demographic potential. We chose CavinKare because it has high quality, system-driven and highly transparent business practices and is innovative and differentiated in its approach in building product categories.”