Clip App raises $1 Mn seed funding from India Quotient and China's Shunwei Capital

Bengaluru-based digital media video startup, Clip App has raised $1 million seed funding from India Quotient and Chinese investment firm, Shunwei Capital.

According to Anand Lunia, Partner at India Quotient, social media platforms like Facebook, Twitter etc, may not be the most preferred mode of socialising for non-English speaking audience.

The startup will utilise the funds to enhance features for the video only app. Currently, the app claims to have witnessed an organic growth of over 100 thousand users within three months.

He said, "A lot of social media companies have started and shut down in India. It’s not a space where companies see a high success ratio. Besides this, investors are also interested in seeing innovative social media companies come out of India for Indians, so there is potential in terms of funding for this space. However, since the space is competitive, staying relevant is a challenge."

Founded in March 2017 by Nav Agarwal, the Clip App allows users to create and edit videos. It also has chat functionality. Users can create selfie videos and watch free Indian videos. The app is also available in local languages.

Nav Agarwal, Founder, Clip App, said, "The app specifically caters to Tier II and III users, who would not relate to the English video content seen on Facebook, Instagram or Snapchat, and focusses on Hindi speaking users."

Over the next quarter, Clip will focus on increasing its user base. Agarwal further added, "The Tier II and III users would not be as comfortable sharing video content on these platforms, so we looked to create an alternative for them. We see the future in video and targeting a vernacular audience."