Cricketer DJ Bravo brings his apparel brand to India

West Indian sportsman and famous cricketer Dwayne Bravo, popularly known as DJ Bravo, is one among the recent to launch his apparel brand in India. The apparel market has already been ventured a few Bollywood celebrities and some of the athletes foraying into the sphere.

Bravo has agreed to his investment plans with the launch of his official merchandise under the brand ‘DJ Bravo 47’ recognizing a huge fan following in India.

“I have my biggest fan base in India. There are more people here who love me and I wanted to share something which is very close to my heart too,” Bravo said.

Bravo has collaborated with Singapore-based celebrity apparel company 3 Big Dogs to launch his brand in India. Cornerstone Sports, which manages Bravo in India, is assisting in the marketing and distribution of the brand in India.

Initially, T-shirts for men, women, and kids are being launched in the market in the price range of Rs 1,900-2,200. In six months’ time, the brand will be getting into tracksuits, hats, and accessories too, said Luke Keech, MD, 3 Big Dogs.

Keech said, “We are in talks with some large e-commerce platforms and a few organised retail players for selling products. Currently, the products are available online.”