Domino's launches voice assistant ‘Dom’ to process pizza orders in US

By Indian Retailer Bureau

The pizza delivery chain Domino’s plans to launch a function on its mobile app that allows customers to place orders by speaking with a computer-generated voice named ‘Dom’.

"There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience – hand-in-hand with our customers," said Patrick Doyle, Domino's Pizza president and CEO.

 "Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow."

The platform, in partnership with Nuance, will redefine technology convenience – and puts Domino's at the forefront of an intuitive ordering method that is a true first within both traditional and e-commerce retail.

Domino's new voice ordering platform is powered by Nuance's Nina Mobile, an intelligent virtual assistant that leverages speech recognition, speech synthesis and natural language understanding technologies.

Together, the platform delivers a human-like, conversational customer service experience that allows users to speak an order and quickly add items to their cart.

The platform has been launched in beta format, which will allow for additional enhancements as customers become familiar with the new ordering feature.

"Whether ordering pizzas, booking a flight or transferring money into a bank account – convenience is what translates to increased sales and customer satisfaction," said Robert Weideman, Nuance executive vice president and general manager, enterprise division. The pizza delivery chain Domino’s plans to launch a function on its mobile app that allows customers to place orders by speaking with a computer-generated voice named ‘Dom’.

"There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience – hand-in-hand with our customers," said Patrick Doyle, Domino's Pizza president and CEO.

"Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow."

The platform, in partnership with Nuance, will redefine technology convenience – and puts Domino's at the forefront of an intuitive ordering method that is a true first within both traditional and e-commerce retail.

Domino's new voice ordering platform is powered by Nuance's Nina Mobile, an intelligent virtual assistant that leverages speech recognition, speech synthesis and natural language understanding technologies.

Together, the platform delivers a human-like, conversational customer service experience that allows users to speak an order and quickly add items to their cart.

The platform has been launched in beta format, which will allow for additional enhancements as customers become familiar with the new ordering feature.

"Whether ordering pizzas, booking a flight or transferring money into a bank account – convenience is what translates to increased sales and customer satisfaction," said Robert Weideman, Nuance executive vice president and general manager, enterprise division.