Dunkin' opens 3rd store
Plans to reach 500 mark in next 15 years.May 30, 2012 | comments ( 0 ) |
Dunkin’ Donuts, which recently debuted in India with its first store in Cannaught Place opens up its third store in DLF Place Saket. The store has been launched by Jubilant Foodworks group in collaboration with Nigel Travis, Chief Executive Officer, Dunkin’ Brands and President, Dunkin' Donuts U.S.
Jubilant Foodworks is the Master Franchisee for Dunkin’ Donuts in India and doesn’t plan to sub-franchise the stores. “We have been successful in launching 500 Domino’s Pizza stores on our own and we find it a better prospect to have our company owned stores. This helps us maintain the quality and supply of products. Moreover, with Dunkin' in next 15 years we will have 500 stores,” said Ajay Kaul, CEO Jubilant FoodWorks Limited.
The Dunkin’ Donuts brand and stores are being well categorised right between QSRs and café chains. “We will be positioning ourselves somewhere between QSRs and café, as QSRs are all about quick service and for consumers’ ambience isn’t a priority while cafés are all about experience and ambience. We are giving a mix of both quick service with a good ambience,” said Dev Amritesh, President and COO, Dunkin’ Donuts India.
“Dunkin’ is growing big globally. In India, it was important to us to enter into the Indian market with a strong and trusted partner like Jubilant FoodWorks, who understands the market and shares our core values and passion for providing quality food and beverages served in a welcoming environment at a great value. As one of the world’s fastest growing economies, India presents a tremendous growth opportunity for Dunkin’ Donuts. We have worked very closely with the team from Jubilant FoodWorks over the last year to develop a winning strategy that addresses the unique needs of the Indian consumers and the market opportunity in India while leveraging our global brand promise and strength. I am pleased that consumers in India have enthusiastically embraced Dunkin’ Donuts and believe we will build a robust business and very strong consumer connection,” says Nigel Travis, Chief Executive Officer, Dunkin’ Brands and President, Dunkin' Donuts U.S.
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