Dutch Firm Ricatech Plans To Earn $40 Million From India

Dutch consumer electronics company Ricatech, famous for making Amitabh Bachchan and Elvis Presley jukeboxes, is set to launch a new line-up of products such as Bluetooth speakers and headphones, eyeing revenue of $40 million from India.

Company introduced a special edition of Bachchan jukebox at Rs 15 lakh (onwards) which lets consumers experience and relive the Bollywood superstar's evergreen songs. There are only 100 Bachchan-themed jukeboxes available worldwide per finish.

Richard Singh, CEO, Ricatech said “With these products, we are looking at a revenue of $40 million from India by the end of 2018. Retro was considered something niche some six-eight years ago. This is the period when we do not call it niche any more. It has become a global trend now. Our strategy is that we would be doing everything by ourselves. We believe we should give people a one-on-one service which basically starts the moment we receive an inquiry for the jukebox. We have our own team and own back office. We are setting up our own company in India. We also have our own warehouse in Mumbai.

Now, the company forays into the world of technology with Bluetooth speakers and headphones.

Ricatech is banking upon the direct business model through its own Indian firm to achieve the sales numbers.

In terms of specifications, there is a 100-CD capacity carrousel, Philips CD player, five built-in speakers, a dual three-way system for "live" performance reproduction and external speaker connection, dual-volume controls, eight built-in original bubble tubes and original coin-operated mechanism for commercial use in bar or restaurant.

Connectivity options include, built-in computer for installing features like playlist, aux input and Bluetooth for wireless music streaming.