Emami ropes in Bipasha Basu

Headquartered in Kolkata, Emami Group, has recently roped in Bollywood actor Bipasha Basu to endorse its new lip care range, including lip moisturiser- Vasocare. The product will be available in four flavours. "Celebrity endorsements have always worked for us. It creates connect with the consumer that helps in instant brand awareness and recall," said Aditya Agarwal, Director, Emami.