Emami has roped in actor Varun Dhawan as its new brand ambassador of Navratna Cool brand. Home grown FMCG firm will feature Varun in the new commercial, which will go on air across all channels this week.
Over the years, Navratna brand has been endorsed by leading actors like Amitabh Bachchan, Shah Rukh Khan, Govinda, Shilpa Shetty, apart from southern stars Chiranjeevi and Jr NTR.
Harsha V Agarwal, Director of Emami, said, "Introducing Varun as Navratna Cool's new face is a step towards accelerating our growth plans for the brand. His strong connect with his fans across ages will help us connect better with both existing and new consumers to take the brand to newer heights."
The portfolio of Navratna comprises of Navratna Oil, Navratna Xtra Thanda Oil, Navratna Almond Cool Oil, Navratna Cool and Navratna Smart Cool.