Entice opens store

Opens first boutique store at Greater Kailash I.

The KGK Group, a well known name in diamonds and gemstone industry, has now forayed into the retail segment with their first standalone boutique store at Greater Kailash I, New Delhi. The store, called Entice, is spread across 1,200 sq ft at the M-Block market.

Catering to a very niche segment of the society, the brand ensures to bring the best of designs both in the contemporary and traditional formats. The contemporary designs, according to Sanjay Kothari, Vice Chairman, KGK Group, are being designed in Hong Kong, as the quality offered is very good.
“Retail came across as a very natural transition to us; we have been distributors/sellers of diamonds, gemstones and even jewellery for more than a century now. This was like a forward integration for us, a step closer to our customers,” he added.
The company plans to grow in the major metropolitan cities of India, Delhi being the first. In Delhi itself, the plans are to set up stores in potential areas, including South-Ex, DLF Emporio and most probably Khan Market. The company is still in the process of deciding the next destination. “We want to take it very slow as of now, as we want to have a taste of retail first here, see how things work and then move on to other places,” Kothari said.