FICCI & IDSA promote direct selling

Indian Direct Selling Association (IDSA) and World Federation of Direct Selling Association (WFDSA) organised a recent conference related to “MARK ‘E’ DIR – Bringing Market To Consumer”, in a bid to expand the scope of this sector. 

Siddharth Birla, Senior Vice-President, FICCI said, “With economic development and growing consumerism, the Indian retail and FMCG also underwent significant changes. In addition, non-store retail formats have evolved to cater to this growing market and direct selling is one such technique.”