FidelisWorld invests undisclosed amount in Wildcraft

New Delhi: FidelisWorld, the Mauritius-based Asia-focused, technology, media and entertainment fund today has announced an undisclosed investment in Bengaluru-based Wildcraft, a player in outdoor gear, apparel and footwear in India.

Wildcraft, India's first outdoor brand was founded by Siddharth Sood, Gaurav Dublish and Dinesh Kaigonahalli. Wildcraft products are available today in 175 exclusive stores and over 5,000 multi-brand stores across 500-plus Indian cities, with two manufacturing units in Bengaluru and Himachal Pradesh. It also distributes its products in international markets – South Asia, Middle East, and Central Asia and recently did its first tie-up in Europe.

FidelisWorld will leverage its global network to help Wildcraft grow its business in India and internationally. The investment by FidelisWorld complements Sequoia Capital’s backing and the recent investment by the Flipkart Group in the company that provides it a large distribution platform for its business.

“Wildcraft is a young and fast-growing outdoor & adventure-focused gear, apparel, and footwear brand that addresses the strong consumption story for products for the outdoors. Wildcraft’s products are targeted towards solving for the unique outdoor needs, by addressing the region’s unique conditions around weather, terrain and distances. We are confident that Wildcraft has what it takes to replicate its formidable domestic position in this space globally. We are excited to be a part of this growth story and look forward to working with the Wildcraft team,” said Rajeev Kalambi, Principal at FidelisWorld, who has joined Wildcraft’s Board as Director.

"We are thrilled to have FidelisWorld partner with us, in our exciting journey. Their financial and operational support will help accelerate Wildcraft’s growth plans," said Siddharth Sood & Gaurav Dublish, Co-founders, Wildcraft.

Shardul Amarchand Mangaldas acted as the legal advisor to FidelisWorld for this transaction. Spark Capital acted as Wildcraft’s transaction advisors and Argus Partners as Wildcraft’s legal advisors.