Senior Correspondent, IndianRetailer.com & Retailer Magazine Sep 10, 2018 / 2 MIN READ
In order to tap the upcoming festive season Flipkart would be offering exclusive deals on its private label range. The company is expecting to clock 50% of the online fashion market’s gross merchandise value (GMV) during the upcoming fiveday festive sales in October as reported with leading media resources.
The company has already expanded its private label range from having just two brands during last year’s flagship sales Big Billion Days (BBD), to five private labels this year.
Riding on the back of exclusives and expanded selection of private labels, Flipkart is confident about expanding its market share in the online fashion sector. Almost 40-60% of the fashion platform sales are expected to come from exclusives and private labels.
Leveraging local consumer insights, the fulfillment center will offer a wide variety of locally popular brands such as Freedom, Heritage and categories like dairy, eggs, chocolates, staples, cleaning aids and more.
Flipkart will provide users with access to over 1 million bus connections, spanning more than 25,000 routes nationwide.
These efforts have led to a reduction of over 14 million liters of freshwater consumption and a 30 percent decrease in the average LPCD (liter per capita per day) across all four facilities.
Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
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