Flipkart Fashion to bank on private labels to increase market share

In order to tap the upcoming festive season Flipkart would be offering exclusive deals on its private label range. The company is expecting to clock 50% of the online fashion market’s gross merchandise value (GMV) during the upcoming fiveday festive sales in October as reported with leading media resources.
The company has already expanded its private label range from having just two brands during last year’s flagship sales Big Billion Days (BBD), to five private labels this year.

Riding on the back of exclusives and expanded selection of private labels, Flipkart is confident about expanding its market share in the online fashion sector. Almost 40-60% of the fashion platform sales are expected to come from exclusives and private labels.