Forever 21 expands national footprint with foray in Tamil Nadu

Forever 21, one of the leading fast fashion brands from Aditya Birla Fashion and Retail Ltd, plans to strengthen its foothold in the Southern market with a foray in Tamil Nadu. It has launched its first store in Chennai.

Sonakshi Sinha along with Abhinav Zutshi, India Business Head, Forever 21, Aditya Birla Fashion and Retail Ltd inaugurated the store.

Having established a strong affinity with fashionable Indians in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Forever 21 is set to up the fashion quotient of Chennai with trendy, runway fashion.

Abhinav Zutshi, India Business Head, Forever 21 said, "We are excited to launch our first store in Chennai. Forever 21 is a name celebrated by the style conscious and trend-savvy shoppers and we bring in the latest fashion from the International fashion circuit to the style conscious youth of our country at great prices. The fantastic response from our consumers has encouraged us to explore new markets in metros and other cities."