Senior Correspondent, IndianRetailer.com & Retailer Magazine Dec 14, 2016 / 2 MIN READ
Paytm, one of India's digital payments platforms, has claimed that it has processed sales of over Rs 220 crore at retail partner outlets during its four-day campaign.
The Alibaba-backed company registered three-time surge in payment transactions across offline partner stores during its 12/12 Cashfree Festival, processing over Rs 220 crore in retail sales at partner stores during four days (December 9-12), it said in a statement.
The company was processing over 3 lakh transactions per day in offline retail transactions worth around Rs 15-16 crore before the event, a company spokesperson said.
"During the festival, we processed more than one million transactions every day worth close to Rs 55-60 crore," she added. Paytm had partnered with several major offline stores including Big Bazaar, Pantaloons, Spencer's, Peter England, Allen Solly, Croma, The Mobile Store, Mothercare and Clarks among others.
This strategic move allows customers across India to access an exclusive range of premium beauty and personal care products at attractive discounts through the Paytm se ONDC Network using the Paytm app.
As a prominent buyer app on the ONDC Network, the company has experienced remarkable growth, now offering over 200 brands across diverse categories.
As consumer preference leans increasingly towards mobile transactions, businesses are swiftly embracing digital payment options.
Paytm reported a positive EBITDA before ESOP cost (earnings before interest, taxes, depreciation, amortization, and employee stock option costs) of Rs 31 crore.
Copyright © 2009 - 2024 Franchise India Holdings Ltd