FreshToHome, an online seller of fresh fish and meat, has raised Rs 76 crore from a group of investors. The Series-A round of funding has been led by Hong Kong-based CE Ventures for funding its expansion into more cities and strengthen the supply chain.
This round has also seen participation from Das Capital, Kortschak Investments, TTCER Partners and some other Asian and Silicon Valley investors.
Currently, the startup has operations in Bengaluru, the National Capital Region, Kerala and Chennai. It is looking to foray into cities including Mumbai and Pune.
Shan Kadavil, CEO of FreshToHome, said, “The main competition for the company is from the offline market as customers still find it tough to opt for online supplies in this segment.”
FreshToHome is further targeting to expand its offerings to categories such as vegetables and fruits and has already begun a pilot in Bengaluru.
“The challenge was for these fishermen to embrace technology and use the app, but now it has become easier,” Kadavil added.