Geo-tags, local language shopping- Amazon all set to enhance customer experience

New Delhi: After knocking on the doors of neighbourhood stores aka ‘kirana’ stores for stronger last mile connectivity, US tech giant Amazon is now turning to AI to take on Walmart-Flipkart in India. According to reports, Amazon will try and map the entire country and is using geo-tags in full-fledged way to fasten its delivery network, while it focuses on improving customer experience.

Amazon, in its full-blown competition with Walmart-Flipkart, said will rely on machine leaning and artificial intelligence at various levels for product recommendations, address detection, among other things.

In this regard, Amazon is building technology to downsize the challenges met while delivering a product.

“To get around the challenge of unstructured addresses, Amazon will use AI and ML to get certain details of a delivery address, for example, the building name and number, property number, street name and exact name of the locality, among other things. Based on the details provided by the customer, the address will get a score, which will further indicate if any important details are missing. If need be, a customer’s help will also be used to identify and geo-tag the exact name and number of an address,” sources said.

Further, Amazon will also use local, vernacular languages in their attempt to enhance customer experience. “With ML, we will launch shopping experiences in Indian languages and also enable voice-based search and purchases which are not just in English, but even in local languages,” the company has said.

Amazon will use deep learning for voice recognition of machine translation between English and other European languages. Also, in future, some of the Indian vernacular languages will be included to translate.