H&M plans to enter home decor segment in India

H&M is planning to foray into the home decor and furnishing segment in India. H&M Home, an offshoot of the high-street fashion label, is selling products like cushion covers, blankets, curtains and accessories.

H&M Home is mostly present with 362 shop-in-shops and eight standalone stores in about 50 countries globally. In India, H&M Home will be offering decoration products and not furniture.

Swedish fast fashion brand is now looking on whether to enter through a standalone format or existing stores for its home segment in the country.

H&M is the world’s second-largest clothing firm, with annual sales of Rs 1,109 crores in India. The brand stocks fast-fashion items created in-house and teams up with designers for one-time collections. It further keeps a large inventory of basic, everyday items sourced from manufacturers in India and Bangladesh.