Haagen-Dazs opens first flagship outlet

Häagen-Dazs, the world’s finest super-premium ice cream, has made its entry into Delhi, India’s historic capital - a perfect setting to showcase the brand’s legendary ice-cream and signature creations. General Mills India Pvt. Ltd has launched its first flagship Häagen-Dazs shop at Select CityWalk Mall in Saket, New Delhi. The truly cosmopolitan ambience and rich blend of flavours will provide customers a memorable experience of their favourite dessert with their loved ones. Known for its exemplary quality and innovation around the world, Häagen-Dazs is all about indulgence, romance and special moments. Every Häagen-Dazs ice cream contains the finest and purest ingredients from around the world, like vanilla from Madagascar and chocolate from Belgium. “Our first-ever flagship shop in India will provide consumers with the opportunity to enjoy Häagen-Dazs in a cosmopolitan yet relaxed setting, the perfect reflection of Häagen-Dazs’ commitment to innovation, natural goodness and sophistication,” says Anindo Mukherji, Managing Director, General Mills India. “Festivals of all hues in India can now be celebrated with the ultimate indulgence, complimenting the stylish reputation of India’s capital.” added Mukherji. Häagen-Dazs, which created the super-premium ice cream category in 1961, is today sold in more than 50 countries across 900 Häagen-Dazs shops worldwide.