Haier India reiterates brand positioning

Haier, one of the largest home appliances and consumer electronics brands worldwide, and the global number one in refrigeration appliances, has announced the launch of a new brand campaign 'Jhukna Mat' for its Bottom Mount Refrigerator Series. The TVC, featuring Haier’s brand ambassador John Abraham, flows with Abraham in a shopping mall assisting a pregnant lady and an aged woman while they bend down to reach the lower shelves in a grocery store. This closes on with the features of Bottom Mount Refrigerator, with OptiCool technology that retains the nutritional, freshness value of the fruits and vegetables for five times longer than a normal refrigerator.