Havells aims 10% share in water purifier market

Consumer durable maker Havells, a new entrant in the fast growing water purifier segment, is aiming to have around 10 per cent of the segment in next 3-4 years, said a company official. The company aims to be a "significant player" in the segment and has plans to double its manufacturing capacity to one million units per annum.

 As part of expansion of product portfolio in the segment, the Delhi-based company has introduced new range of unique water purifiers, claiming it to maintain the pH balance in water and add various essential minerals and trace elements lost during the reverse osmosis (RO) process.