HomeShop18 revamped its website

Homeshop18, India’s largest virtual shopping brand, has redesigned its website to offer unparalleled and simplified online shopping experience to its customers.  Launched in 2011, HomeShop18 today has over 600 brands across 13 different categories. With this new look, it has synchronised its three mediums; Web, TV and Mobile. With latest updations, Users can live stream HomeShop18 TV on the website using their laptops, tablets or mobile phones.  Now users can watch the video of the product they want to buy. HomeShop18 has added this feature after gauging consumers’ behaviour deeply through primary and secondary researches. As per various researches, Indian online shoppers need a closer touch and feel of the product than just images. So a detailed demo video facilitates decision making for them. Commenting on the new interface launch, Mr. Sundeep Malhotra, Founder & CEO, HomeShop18 said, “We are operating in a space which is very dynamic. It’s important to innovate daily in our business; be it website, TV or mobile.  With the new user interface and with features like Voice search, video demos etc. we aim to make the online shopping experience simpler, richer and refreshing. We are confident that the newly introduced features on the website will be appreciated by one and all.”