Senior Correspondent, IndianRetailer.com & Retailer Magazine Apr 25, 2019 / 3 MIN READ
ITC Limited has launched Sunfeast Wonderz Milk in Kerala, foraying into the rapidly growing ready-to-drink, milk-based beverages market in the state.
With this launch, ITC is expanding its dairy portfolio beyond ghee, pouch milk and curd.
Sunfeast Wonderz Milk will now be available across Kerala, Karnataka, and Tamil Nadu markets.
Hemant Malik, Divisional Chief Executive (foods), ITC Ltd, said, “The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like agri sourcing, enable us to bring these high quality first in the market offerings in the dairy beverages space.”
In essence, ITC's journey in water stewardship sets a benchmark in corporate responsibility and sustainable practices, paving the way for a greener, more sustainable future.
The brand has also collaborated with 15 influencers, including Korean influencers in India, Indian influencers in Korea, and food vloggers, to raise awareness about the new product.
As part of the ceremonial celebration, Aashirvaad Svasthi Pure Cow Ghee will illuminate thousands of Diyas, embodying the 'Aro-Ma of Love' in the newly constructed temple.
This innovative move positions the brand as a trailblazer in the biscuit category, emphasizing its commitment to sustainability and environmental responsibility.
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