Iconic American cycling brand Trek Bicycle partners with Spokehub HQ to open 1st exclusive store in Guwahati

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq ft, Spokehub HQ has been designed based on Trek’s global guidelines with a focus on phenomenal customer experience.  

The store will offer over 30 bicycle models across road, mountain and hybrid categories from the Trek product range.

Trek launched its 100% subsidiary operations last year and has been retailing cycle models in the premium and super-premium segment.

Navneet Banka, Country Manager, Trek Bicycle India, said, “We are very excited to bring the most technologically advanced bicycles in the world to the city of Guwahati through our first exclusive Trek store in India. We have witnessed an overwhelming passion and enthusiasm towards cycling as a culture in Assam and the neighboring states in the northeast region.”

“The launch of Spokehub HQ is a testament of our commitment to the India market with a focus on providing a great buying and ownership experience while promoting the sport of leisure and competitive cycling in the region,” he added.

Navneet further stated, “We look forward to working with Ajanta Boro and Bikash Jyoti Doley of Spokehub HQ in growing the sport in the city. We will build upon this milestone and enhance our already strong retail line-up through the coming years ahead.”

Bikash Doley, Retailer Partner, Spokehub HQ, Trek Authorized Retailer, said, “We are honored to be a part of the Trek family. Together we aim to provide an all-inclusive experience to our customers and promote cycling culture in the city.  We are focused on delivering the same level of excellence the brand is renowned for and foster passion for cycling in the city among our existing and aspiring cyclists.”