India's first sports superstore launched

Tablez has unveiled the first outlet of GO Sport, a global sporting retailer, in India at Seawoods Grand Central Mall, Navi Mumbai. The outlet is India’s first multi-brand, multi-sport and multi-specialty sports destination for all sports enthusiasts as it hosts a multitude of sports brands under one roof.

GO Sport will be positioned as ‘The Sports Superstore’ in India. This concept brings together the worlds biggest and most specialist sport and fitness brands under one roof, with over 70 brands and labels.

 Adeeb Ahamed, Managing Director, Tablez, LuLu Financial Group & Twenty Fourteen Holdings, said, “Tablez holds the master franchisee for GO Sport for India and Sri Lanka and it’s been a very exciting time for us since 2018, from the time we have signed with the brand GO Sport. In India, we are waking up to a large retail revolution. The way we see it, sports as a category cannot be avoided in the country anymore. It took us more than 12 months of hard work to get the right mix and portray the right image of the brand in India and how we could adapt GO Sport International to an Indian context. A lot of R&D was done to understand the products required for this market and how we should position the brand here.”

“We have opened our first store in India at Seawoods Grand Central Mall, Navi Mumbai. The next will be followed by the Prestige Shantiniketansite in June at Bengaluru. This year we will try to do another two stores in Mumbai and Bengaluru itself for GO Sport. We will stick to these two geographies for now. Over the next year, we will look into other key markets like Hyderabad, Chennai and more of the South. Primarily, we are only looking at opening in malls which are well established,” he added.