'Indian by Manish Arora' at Emporio

The store is a collaboration between Manish Arora and BIBA.

Manish Arora has launched his first store named ‘Indian by Manish Arora' in DLF Emporio. The store is a collaboration between Manish Arora and the ethnic-wear brand BIBA. Manish Arora said, “Biba being the largest retailer of women ethnic wear is a perfect partner for us to grow our ‘Indian by Manish Arora’ brand. We share similar values and with each others strengths shall create a strong business; my focus will be on creating a great product and making sure that there are many happy young women wearing my designs.”

On the association, Siddharth Bindra, Managing Director, Biba Apparels Pvt Ltd., said, “We are delighted to be associated with Manish, who is an extremely accomplished designer and popular for his ability to infuse Indian sensibility with international appeal. We have been contemplating to enter the bridal and luxury wear segment for a while now, and with Manish, not only we have the best possible partner but feel it is the right time for us to enter this segment”. He further added, “The skills and knowledge of the two companies are an excellent fit, and the values and vision which we share will allow this venture to prosper and carve a niche within the segment.”