Indian heritage brand of hand-woven carpets 'OBEETEE' forays into retails space in India

OBEETEE, the largest handmade rug maker in India and one of the oldest hand-woven rug companies in the world, opens its first retail studio in Sultanpur Delhi.

A dynamic, creative and ethical company, OBEETEE is driven by design excellence, quality craftsmanship and process innovation throughout its network of 25,000+ independent weavers and its almost 100-year history. 

Headquartered in India, with design studios and showrooms in New York and Delhi, OBEETEE has one of the largest and most modern rug manufacturing facilities in the world, featuring the rug industry’s first large-scale water recycling plant - and was the first rug company to be recognized with the Social Accountability System Certificate.

Rudra Chatterjee, Chairman, OBEETEE, said, “OBEETEE has always worked towards preserving the art of weaving in the country. With the launch of our first store, we want our rugs to echo and reflect our countries diverse design sensibilities to Indian markets as well. Over the years, OBEETEE, as an Indian brand, has brought to the forefront the skill of the artisans via the unique designs and patterns, weaved in our carpets.”

The product range available at OBEETEE store will be Fine-hand knotted carpets, Indian- Tibetian, Hand- Tufted, Gabbehs, Flat woven Killims, and Dhurries, along with Proud to be Indian collection.

Angelique Dhama, Spokesperson & Chief Marketing Officer, OBEETEE, stated, “OBEETEE store reflects the legacy of the brand as well as the Indian artwork in the most unique and different manner. The OBEETEE store has provided us with space where we can show the quality of our products and highlight the intricacies of the art of weaving via the carpet designs. We are really excited to launch our first retail store in India. Further, along with the display and retail area, there is also a studio space, where designers can spend time for creative outputs.”