Is Amazon’s 'Great Indian Sale', a big hit in tier-2 & 3 cities!

One of the leading e-tailer companies, Amazon has claimed and it has acquired more new customers from tier-2 and tier-3 cities across the country during its four-day 'Great Indian Sale' that concluded on Sunday.

Amazon India said, "Our customers' acquisition drive in 2017 saw 235 per cent annual growth in tier-2 and tier-3 cities during the four-day sale since May 11.

Acceleration in customer acquisition, however, saw a whopping 500 per cent growth in tier-4 towns like Singrauli, Alwar, Dholpur, Muzaffarnagar and Shivpuri.

The statement also read, "Prime members accounted for 35 per cent of the orders and sales on May 11 were the largest on the back of 85 per cent growth in the first quarter."

Purchases by paid prime members grew 100 per cent over its similar sale in January.

In the wireless category, global brands like Apple and Samsung saw 30 times and 16 times sales growth, while BPL's Exclusive television sets and washing machines grew 24 times.

In the statement, Manish Tiwary, Vice-president, Amazon India, said, "We are humbled at the huge response to the sale, which surpassed our expectations in prime member subscriptions, new customer acquisition and in setting new benchmarks."

The statement mentioned, "Customers also latched onto our exchange and zero cost EMI adoption during the sales."