Jacqueline Fernandez and Mojostar unveil active wear brand Just F

New Delhi: Bollywood actress Jacqueline Fernandez along with Mojostar have recently launched the Just F collection exclusively on Amazon Fashion. Just F will be available on Amazon Fashion for pre-booking on 16th July on the occasion of Prime Day with an official launch on 17^th July.

Comprising innovative, trendy, and stylish active-wear outfits for the modern Indian woman, the Just F collection offers over 100 styles on Amazon Fashion curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts and jackets. The brand aims to democratize modern activewear for women without compromising on quality, and has priced all its products between INR 1,299 and INR 3,499; the company informed this in a statement today.

Just F is a women-focused active wear brand, designed and created with the modern Indian woman in mind. It puts women and what they want at the core and looks at fitness and activewear from their perspective, rather than the lens of the men’s domain.

 “I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine,” said Jacqueline Fernandez.

 “Activewear in India is still largely serving the needs of male consumers, both via product offering and communication. Just F fills this gap by presenting a stylish, fun, yet functional proposition that places women first. Our exclusive partnership with Amazon, with its pan-India presence and robust logistics network, will only serve to amplify Just F’s reach,” said Jiggy George, Managing Director & Founding Partner – Mojostar.

“We are delighted to launch the much awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping on Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery,” said Arun Sirdeshmukh, Head – Amazon Fashion.