Japanese brand Asahi Kasei makes a grand debut in Indian kitchens
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Japanese brand Asahi Kasei makes a grand debut in Indian kitchens

Japan has always been at the forefront of innovative technology and employing it in the average person’s daily life. One such from the land of the rising sun is the brand Asahi Kasei.

 

Asahi Kasei, Japan’s No.1 brand, makes a grand debut in Indian kitchens with 3 offerings - Premium Wrap, Frying Pan Foil and Cooking Sheet. These products have been in use in Japan for 50 years now, a testament to their utility and quality.

 

These 3 kitchen accessories are a boon for health-conscious homemakers, working women and anyone else on the go. They are extremely convenient to use and save on time that can be used to pursue other interests.

 

Luve Oberoi, Marketing Manager, Asahi Kasei, said, “Asahi Kasei enters the market at a very opportune time as Indians are becoming increasingly receptive to innovative products especially in cooking and baking. Since our target audience is the general working-class ladies and housewives in India, we have appointed celebrity Chef Amrita Raichand as the brand ambassador for our products in India. Her focus on promoting a healthy lifestyle complements the values we endorse as a company. The experience and expertise she brings to the table are invaluable.”

 

These three kitchen supplements are available in an attractive package. They render convenience and ease of use with a smart blade and carton box.

 

The products are available in stores in Delhi, Mumbai, Pune, Bangalore, Kolkata, Hyderabad, and Chennai and also online at Amazon and Bigbasket. 

 

Asahi Kasei is a global giant in chemicals and material science. It has a turnover of $18.5 billion and engages with customers in more than 100 countries.

 
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