Juvalia & You forays into the potential market of Gujarat. Ever since the launch of Juvalia & You, India in early 2012, it has substantially penetrated its Direct Selling operations across North India including markets like Delhi, NCR, Punjab, Chandigarh, Ludhiana etc.. With its international standard designs and unique distribution strategy, Juvalia & You has successfully built a network of over 10,000 stylists which has been steadily scaling up its operations in the region.
As a part of its expansion strategy, Juvalia & You has developed great plans for Gujarat market. Chaitanya Aggarwal, Founder & CEO, Juvalia & You stated, “Gujarat is going to become one of the most significant resource centres for Juvalia & You as Ahmedabad is an emerging hub of gold forming and imitation jewellery. Being India’s fourth biggest market for Gold & Imitation jewellery Gujarat boasts of good infrastructure, a well-developed market and a strong business environment. Our design experts are sure to capitalize on this.”
He further stated, “As far as our direct sales vertical is concerned, we expect great growth from Gujarat market. The soaring prices of silver have left a deep impact on sales of silver ornaments while imitation jewellery is in high demand among those who fancy jewellery in Gujarat. Our aim is to recruit 2500 Juvalia & You stylists by the end of this quarter to further expand our network.”
The objective is to expand Juvalia’s Stylists’ network and brand awareness in Gujarat by leveraging the marketing mix of ATL and BTL activations which includes product visibility across all Online and Traditional media space, Mall Activations, RWA Activations, Corporate Hubs Activations and Style Shows.
The unique business model of innovative online social selling is giving freedom to would-be women entrepreneurs to run a successful business combining flexibility and fun. With its motto being ‘through and through empowerment of women’, it has kept in mind the needs of housewives, working women, single mothers etc. It gives the opportunity of direct selling to women who have little or no business experience and allows them to spread their entrepreneurial wings. With rewards and recognition programmes, women in Gujarat can now run their own business & earn plenty of incentives on their way to success. This is in keeping with the essence of brand Juvalia & You- created, inspired and dedicated to women of style and substance.