Karmik now in Pakistan

Karmik, India’s leading multi-designer fashion house is opened in Pakistan entry through Franchisee route. It is Karmik’s first international franchisee, which is signed between Pradeep Hirani, CMD Karmik  and  Sheikh Aftab Arshad, Asad Amin Sheikh, Asif Amin Sheikh of Arshadsons from Pakistan.  Through this master-franchise deal, the plan is to open six stores in Pakistan covering the cities like Lahore, Karachi and Islamabad over the next three years; thereafter, they might penetrate into the smaller towns. Estimated investment for this deal is around 3 million dollars, to be invested in next three years. Speaking on the occasion Sheikh Aftab Arshad, partner Arshadsons, said “We feel that Pakistan is a brand conscious market and high quality products at reasonable prices are in great demand. Indian Designers and garments are very popular in Pakistan; however the only source of their availability is Dubai. We spotted this void between the demand and supply and hence are bringing KARMIK to Pakistan.” Arshadsons is into retail franchise business since 2010 and got a master franchise for Pakistan from Quiz UK and Moda in Pelle.  Marking the development, Pradeep Hirani, owner of KARMIK said “We have inked a new page in history of Indian fashion through this deal with Pakistan’s leading fashion retailers and master franchisers Arshadsons. We are proud and confident of our association. The plan now is to take KARMIK to other neighbouring countries like Nepal and Bangladesh, and to include few Pakistani and Dhaka designers to our repertoire of Top Indian designers for KARMIK.”