In an effort to continue global expansion of the brand, Kenneth Cole Productions and Reliance Brands Limited, recently announced that they have signed a licensing agreement in India for retail and premium wholesale distribution. The agreement will include the opening of five stores over the next three years, with plans to open an additional 20 stores in the following five years. The launch will initially include the opening of dual gender retail stores in major cities across India. Categories will include men’s and women’s footwear, clothing and accessories under the Kenneth Cole New York and the Kenneth Cole Reaction labels.
Darshan Mehta, President & CEO, Reliance Brands Ltd, said, “We’re very excited to join hands with Kenneth Cole Productions, a brand that not only represents an iconic all-American fashion house but also enjoys a world-wide fan following. The label encapsulates a lifestyle that is chic, urban and is infused with modern style and sensibility that perfectly resonates with the contemporary Indian consumers.”
Paul Blum CEO, Kenneth Cole Productions Inc. said, “India promises substantial growth potential for our brand, the country’s economy is growing quickly and development is strong which is why Kenneth and I want to create a presence in India now. Our global expansion is directly linked to an increased demand for our product internationally, and we are excited to introduce our brand to the market with a strong partner like Reliance.”