KidZania, which unveiled its plans to open up edutainment park in India, has partnered with Mad Over Donuts to provide an interesting donut making experience for kids, the Donut Factory. It has been already associated with YES Bank, Future Group and Birla Sun Life Insurance. The new concept will engage kids and will allow them to create their own donut toppings. Here the kids can use their imaginations and can experiment by making all new customised donut masterpieces. Speaking on the occasion, Tarak Bhattacharya, COO, Mad Over Donuts says, "I am happy to announce our association with KidZania. Kids love Mad Over Donuts and KidZania's edutainment theme park will provide a perfect platform for kids to experience the donut making process and use their own creativity and imagination to top their own donuts.” To add to the experience, donuts will be packed in special Mad Over Donuts boxes along with the maker’s signature on top of it.While Viraj Jit Singh, Chief Marketing Officer, KidZania India, "Kids will be involved in the decorative process of making donuts and this will encourage their creative thinking".