Lotto opens flagship store

Opens its first store in the capital.

Lotto Sports Italia has opened its flagship store at Connaught Place in New Delhi. Spread across 600 sq ft, the store is designed in accordance with international standards of the brand, like the Lotto stores in Milan and other important cities.

This is the company’s 15th exclusive outlet in the capital region and focuses on shop fittings that reflect the brand's typical retail colours and concept – white and grey walls – played on the footing of grey flooring, lacquered white and black fixtures and furniture that help give brightness and practicality to the store.

The store will house the entire Lotto collection, from pure performance sports (football and tennis) to leisure activities, with a complete assortment in men's and women's footwear, apparel and accessories.

Lotto had earlier revealed its plan to have 100 exclusive Lotto Sports Italia Mono Brand stores by the end of the fiscal year from the present count of 65, with the objective to strengthen the Lotto brand image.