Aditya Birla Group menswear brand, Louis Philippe has forayed into the men’s footwear category, expecting to generate at least 15 per cent revenues in a year.
The footwear range will be available in 30 Louis Philippe stores across the country, and is priced between Rs 2, 999 and Rs 4,999.
Vishak Kumar, Chief Operating Officer at Louis Philippe said the company will focus on achieving size and scale as there are few players in this market.
The company has set up an in-house studio to design its footwear range. It will start with 40 designs, and plans to have two collections - summer and fall - every year.