Fabelle, India's home-grown luxury chocolate brand, has unveiled a first-of-its-kind, limited edition chocolate range, at ITC Sonar, Kolkata. The brand has introduced 600 handcrafted chocolate bars in 6 cities.
In order to develop these chocolates, Fabelle divided India into six zones, namely Northern Himalayan Region, Thar Dessert, Indo Gangetic Plains, Central Plains, Deccan Plateau and Coastal Regions and created six chocolate bars, each representing the flavours of a region.
Fabelle Chocolates will donate proceeds from the sale of
these bars to Make-A-Wish Foundation of India, a non-profit organization.
Anuj Rustagi, Chief Operating Officer (Chocolates, Coffee and New Categories), Food Division, ITC Limited, said “Fabelle’s endeavour, especially during celebratory occasions is to delight consumers with thematic and one of a kind chocolate experiences. We are extremely happy to see how Fabelle Master Chocolatiers bring to life a befitting tribute to the country’s rich heritage of indigenous tastes and flavours as we observe this historic celebration of Independence Day year-on-year.”
“It has taken the team months of preparation and trials to arrive at the most unique combinations of local ingredients from six regions in these six chocolate bars to reimagine India’s ethnic flavours in chocolate. We hope our patrons and consumers will generously participate in our initiative and help spread cheer among children from Make-A-Wish Foundation of India,” he added.
Deepak Bhatia, Make-A-Wish Foundation, stated, “It’s a great initiative from Fabelle Chocolates, as children love chocolates and celebrating Independence Day with Fabelle chocolates made the celebration sweeter for them. Last year Fabelle and Make-A-Wish Foundation have fulfilled wishes for 40 kids of their educational requirements and this year with the proceeds raised from our association with Fabelle, we are hopeful to fulfil several more precious wishes for kids this year as we celebrate the 73rd Independence Day.”