Luxxuberance chalks out retail expansion plan

During the initial phase of growth, the brand will concentrate on major metros and tier 1 cities.
Luxxuberance

Luxxuberance, multi-brand handbags and luxury accessories store from Brandzstorm India Marketing, is planning to launch 40 standalone outlets nationally within the next 3 years. During the initial phase of growth, the brand will concentrate on major metros and tier 1 cities.

Luxxuberance started its first flagship boutique at Palladium Mumbai in 2018. Currently, the brand has expanded its footprints to 6 stores in the cities of Mumbai, Thane, Pune, New Delhi and Guwahati.

Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt Ltd, said, “Luxxuberance is a luxury concept store designed to create a dreamscape for shoppers to explore and choose the most coveted collection of handbags, watches and eyewear from exuberant brands from around the world. In the last six months, we have sold over 5000 handbags and we are extremely overwhelmed by the market traction we have received so far. This has encouraged us to foray into newer markets to fuel our long term growth objectives.”

“We plan to launch 40 stores within the next 3 years which will be 70:30 mix of company-owned and franchise outlets. All our stores will be established in high street zones, premium retail hubs and key domestic & international airports nationally, thereby drawing huge footfalls. Luxxuberance aims at filling the fashion void in the market for shoppers who seek international premium quality accessories at affordable prices,” he added.

 
 
 
 
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