Lypsa Gems and Jewellery ties up with Storyltd.com

Lypsa Gems and Jewellery Ltd. has tied up with Storyltd.com, the auction and shopping platform owned by Saffronart which is one of India's leading auction houses.

The Company will sell diamond-studded jewellery under the 'Oropel' brand name. Oropel products will range from Rs.50,000-Rs.250,000.

Storyltd brings together select designer products that have a 'story' or narrative and are limited in uniqueness‘ availability and value.

'Oropel' is targeted at the quality conscious and discerning woman who wants to make an elegant statement in sync with her fine taste.

'Oropel' jewellery is studded with diamonds that are cut and polished in Lypsa's in-house manufacturing facilities in Gujarat. Following revival in the diamond industry, there is an uptrend in demand from Lypsa's Indian and global customers for diamond-studded jewellery.

Lypsa has also recently tied up with Jewelsouk.com – an e-commerce platform of Gitanjali group for selling its affordable diamond jewellery brand 'Lypsa Atelier'.

Lypsa Atelier products continue being sold on Flipkart, Snapdeal, Shopclues and Craftsvilla. The company remains focused on creating new and attractive designs that are gaining increasing recognition amongst its customers.