MAGGI, the most relevant, trusted and valuable food brand in India, over the years, has developed a very strong portfolio of products because it has evolved in sync with generations of consumers, understanding their changing lifestyles, evolving needs and preferences, and focussed on strong and continuing innovation and renovation.
Commenting on this very strong competitive advantage, Shivani Hegde, GM [Foods] says “MAGGI is like our Mothers! Constantly understanding our lifestyles as we grow, anticipating our needs, preparing for them and nurturing them, sensing the change in our personalities and speaking our language. Our mothers adapt to our changing needs but remain steadfast on the family values. In the same way, MAGGI has immersed itself in the lives of the entire family to see how it can provide what they want and in the way that they want it. It is a provider of Taste, Health and Happiness. And just like our mothers, the love can only grow."
MAGGI has recently launched an innovative range of 'Me & Meri MAGGI’ tastes in Noodles. These tastes are inspired by consumers' deep emotional connect with MAGGI. These are innovations that have their core in the 'Me & Meri MAGGI' campaign started last year that celebrated the emotional relationship MAGGI has with consumers. The insight for the new range emerged from the overwhelming response to the campaign, that brought out some very distinct moods, experiences and emotions that consumers' associate with MAGGI. Our culinary experts worked extensively on concepts that could capture these experiences in the taste of the Noodles themselves, and have developed a unique range. Two innovative tastes from this series - 'Me & Meri THRILLIN CURRY’ and 'Me & Meri TRICKY TOMATO' - are in the market. Me & Meri THRILLIN CURRY, for instance, has a thrilling spicy taste that captures the mood of innumerable thrilling experiences received from consumers. More will be rolled out soon!
Continuing to add to its range of tasty and wholesome Noodles, MAGGI had been working rigourously to develop a product that is a unique combination of a delicious taste and the multi-benefits of traditional ingredients such as Ragi, Corn, Jowar and Wheat, along with real vegetables. Millets like Ragi and Jowar are rich in minerals and fibre and are known to be healthy. Based on very positive feedback from consumers at every stage, it has recently rolled out ' MAGGI Vegetable Multigrainz ' Noodles that use a combination of these traditional ingredients and are a source of fibre, calcium and protein. MAGGI Vegetable Multigrainz Noodles is another wholesome choice for the entire family.
MAGGI Multigrainz Noodles is being launched with new advertising that is engaging and extremely innovative. The Television Commercial brings alive the strong emotional bonds within the family, and talks about how the multi-benefits of MAGGI Multigrainz Noodles are like the multi-qualities in every mother ! This will soon be followed up with an unique engagement campaign inviting consumers to tell us about the multi-qualities of their mother :
" Just like MAGGI Multigrainz Noodles Tell us about your Mother's Multi-Qualities And stand a chance to win !!"