MINC, which specialises in women and tween girls wear brand, has opened a new store at Malleshwaram, Bangalore. The brand is taking co-friendly route which brings handspun, hand woven cooton-khadi in a new and contemporary style and design.
All dyes used to colour are natural, azo free and environment friendly. Even the closures are made from natural materials like wood, coconut or sea shell. To the extent possible, nickel-free metallic closures are used.
Its offering for girls and tweens includes skirts, shorts, capris, trousers, summer dresses and a wide range of tees, shirts and tops in cotton, linen and silk.
NID alumni Mini Shibu and Kochery C shibu, who are behind the label, work on promoting a green lifestyle, which is practical and sustainable.