Marico eyes more revenue from overseas

Marico expects 45 per cent of its skincare revenue to come from overseas and is scouting for acquisitions in Africa and Asia. It intends to set up skincare clinics in Singapore and Thailand shortly.

In India, Marico is looking at acquisitions in the beauty and wellness segment. To beat the competition Marico is currently drawing up a fresh game plan. On the company's growth strategy, Marico head (M&A) Chaitnaya Deshpande said that the company’s core strategy is to expand consumer franchise of all its brands in India and overseas. This will be achieved through a combination of brand building initiatives and by expanding distribution network.

Presently, Marico's distribution network covers 33 lakh retail outlets across the country. Marico Group recorded a turnover of Rs 2,661 crore last fiscal. Its brand portfolio includes, Parachute, Sweekar, Saffola, Hair & Care, Mediker, Nihar, Revive, Kaya, Fiancée, and Hair Code etc.

Marico has been leveraging its presence in different markets; last year, Marico launched Hair Code hair dye in Bangladesh.