Mars Wrigley Confectionery has introduced Skittles, a fruity chewy candy, in India. This move is in line with the company's strategy to expand the nascent bite-sized category in the country.
In India, the product will be continuing to build on its global proposition of 'Taste The Rainbow'.
Andrew Leakey, General Manager, Mars Wrigley Confectionery India, said, "India is a priority market for Mars Wrigley Confectionery and we are committed to bringing our best-loved brands to Indian consumers. Globally, our brands are loved for their quality, great taste and the value they deliver. Our product portfolio in India reflects the same promise while offering our consumers the power to make informed choices."
"Skittles will lead the fruit confectionery segment for us in India. Our aim is to grow the category and widen our consumer base through varied product offerings. We are confident that the uniqueness of Skittles will win the hearts of consumers in India," he added.
Skittles will be available in convenient tube and pouch packs across three key SKUs, including tubes priced at Rs 50, resealable pouches priced at Rs 75, and party packs priced at Rs 150. The product will be available in 40 cities in India across modern and traditional retail outlets.