McDonald's goes fashionable, launches fashion line

The fast food chain, McDonald’s, that has got everyone munching a burger, has decided to captivate the masses with its own burger stamped clothing and lifestyle products. The fast food giant, McDonald’s has launched its own fashion line.

McDonald's  clothing collection includes thermals, dog jackets, raincoats and willies, with burger prints all over them. The fashion collection was unveiled at a McWalk fashion show in Stockholm, Sweden.

The home ware products are priced at NZ 60 dollars and NZ 75 dollars for clothing.

The fashion launch was part of the company's 'imlovingit24' campaign, which included 24 crazy campaigns in 24 cities, including musical burger boxes in Auckland, a giant coffee-cup ball pit in Sydney and a McBike Thru in Copenhagen.