Metro Cash & Carry aims to digitise kirana stores in partnership with ePayLater

Metro Cash & Carry has partnered with fintech startup ePayLater for helping kirana shops digitise their business using smartphones.

In association with ePayLater, the wholesale retailer has co-created a mobile application 'Digital Shop' to digitise kirana shops' business operation instantly without any additional investment. This move is part of the company’s next phase of kirana digitisation program.

Through the 'Digital Shop', kirana shop owners can digitally track their daily and monthly sales, manage inventory, place orders with Metro and also pay digitally. The app will digitally empower small retailers and kiranas by upgrading their traditional methodologies and leverage the power of technology by modernising their business. 

Arvind Mediratta, MD and CEO, METRO Cash and Carry India, said, “Through the Digital Shop app, we aim to transform the traditional kiranas into omni-channel stores. Whether it’s easy credit solution for business; a complete digital experience; data analytics to grow business; or a competitively priced product portfolio offering; we bring it all together in a single app at no extra cost.”

“The Digital Shop initiative is aligned with Government of India’s impetus to digitise small retailers and shopkeepers, and through this strategic initiative with ePayLater, we aim to help facilitate a more level-playing field for these small and independent businesses for their continued success in the competitive retail landscape,” he added. 

Akshat Saxena, Co-Founder of ePayLater, stated, “With METRO Cash and Carry, we are trying to co-create various methodologies by leveraging technology and analytics that the kiranas and SMEs can use to run their businesses more efficiently and profitably. We found a synergy in METRO and our approach to empower the small and independent kirana businesses as we believe that they fuel a culture of entrepreneurship in the country.”