Mochi will be Femina Miss India's exclusive 'Footwear Styling Partners' and looks forward to a long term association with the property that has been featured since 1963. On this landmark of 50 years, Mochi debuts an association with FMI 2013 and believes this partnership shall be a mutually beneficial one.
The brand becomes Femina Miss India 2013's 'Footwear Styling Partners'.
“The Femina Miss India pageant has an aura of youth and beauty. Keeping that in mind, Mochi is a brand that can relate to the attributes of the show and hence, we feel that an association is long overdue. We can reach out to a wide reach of our target market through this partnership and we hope this paves way for a bright future for both,” said Farah Bhanji Malik, Executive Director, Metro Shoes Ltd.
Mochi has always been a stylish brand with a tinge of youthful zest targeted at the young and fashionable of the nation. It has supported various youth oriented shows and festivals.
Mochi is undergoing an aggressive expansion strategy and this debutant association with the grand pageant clearly marks out its intensions. Having already over 70 stores all over India, Mochi has plans to open numerous more outlets in tier II and tier III cities.